August 2009 Archives

Digital reader goes wireless(3G) way - Sony Daily edition

By desitelecom on August 26, 2009 5:24 PM | No Comments | No TrackBacks
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NEW YORK, August 25, 2009 ¾ Delivering on its promise to give consumers a variety of choices, Sony today announced the third member of its new Reader family - the Reader Daily Edition™, a highly-anticipated wireless model with 3G connectivity.  The Daily Edition caps its new line of Reader products, joining the Reader Pocket Edition™ and the Reader Touch Edition™ which were announced earlier this month. The Reader Pocket Edition and the Reader Touch Edition are available immediately, and the Reader Daily Edition will be available this December in time for the holidays at SonyStyle stores and SonyStyle.com.

"We firmly believe consumers should have choice in every aspect of their digital reading experience," said Steve Haber, president of Sony's Digital Reading Business Division. "Today, we take another large stride to deliver on that promise.  We now have the most affordable devices on the market, the greatest access to free and affordable eBooks through The eBook Store from Sony and our affiliated ecosystem, and now round out our Reader offering with a wireless device that lets consumer purchase and download content on the go."

A Family of Three Readers

The Reader Pocket Edition sports a five-inch electronic paper display packaged in a stylish chassis and is available in a variety of colors, including navy blue, rose and silver. It is available for the ground-breaking price of $199, making it the most affordable dedicated reading device on the market.

            The Reader Touch Edition features a responsive, menu-driven six-inch touch screen panel that enables quick, intuitive navigation, page turning, highlighting and note taking with the swipe of a finger or by using the included stylus pen. It comes in red, black or silver and retails for about $299.

            The Reader Daily Edition gives consumers wireless access via AT&T's 3G mobile broadband network to Sony's eBook store from just about anywhere in the U.S.  Book lovers will be able to browse, purchase and download books as well as select newspapers and magazines when and where they want. There are no monthly fees or transaction charges for the basic wireless connectivity and users still have the option to side load personal documents or content from other compatible sites via USB.

The seven-inch wide, touch screen display provides for intuitive navigation and comfortable layout of content, including newspapers and magazines, whether you're reading in portrait or landscape orientation. In portrait mode, about 30-35 lines of text are visible, making the experience very similar to that of a printed paperback book. A high contrast ratio with 16 levels of grayscale ensures that text and images are crisp and easy to read. The Daily Edition also boasts an attractive aluminum body with an integrated cover for durability. It has enough internal memory to hold more than one thousand standard eBooks and expansion slots for memory cards to hold even more. It will sell for about $399.

All three models feature Sony's award-winning industrial design and an E Ink® Vizplex™ electronic paper display that emulates the look of ink on paper. Sony's eBook Library software 3.0, which now includes support for many Apple® Macintosh® computers as well as PCs, makes it easy to transfer and read any Adobe® PDF (with reflow capability), EPUB, Microsoft® Word®, BBeB® files, or other text file formats on the Reader.

Access to Even More Content at the eBook Store by Sony

In addition to announcing a new family of Readers, Sony has also made several changes and improvements to its eBook Store to provide better access to an even greater variety of ebooks. Earlier this summer Sony announced the availability of more than one million free public domain books from Google, and the company made new releases and New York Times bestseller titles available for $9.99. Today also marks the launch of Sony's Library Finder application. Sony, working with OverDrive (www.overdrive.com), the leading global digital distributor of eBooks and to libraries, will now offer visitors to the eBook Store by Sony easy access to their local library's collection of eBooks.  Thousands of libraries in the OverDrive network offer eBooks optimized for the Sony Reader, and visitors can now find these libraries by typing their zip code into the Library Finder. Through the selected library's download website, visitors can check out eBooks with a valid library card, download them to a PC and transfer to their Reader. At the end of the library's lending period, eBooks simply expire, so there are never any late fees. The Reader Pocket and Touch Editions, as well as available accessories such as AC adaptors, cases and covers with reading lights, are available now at SonyStyle.com and SonyStyle stores. Book lovers interested in trying out a Reader in person will also be able to find them for sale at Best Buy, BJs, Borders, Sam's Club, Staples, Target, Toys"R"Us, Wal-Mart and other authorized retailers nationwide.

WiMax Next generation networks 2010 forecast

By desitelecom on August 22, 2009 11:49 PM | No Comments | No TrackBacks
As per wimax forum press release, WiMAX Service Providers now offer networks covering 430 million people, or POPS, globally and are on a path to nearly double to 800 million people by end of 2010. In addition, global WiMAX network deployments are approaching 460 in more than 135 countries for fixed, portable, and mobile networks. The WiMAX Forum also met key milestones with the first Mobile WiMAX™ 3.5GHz products receiving the WiMAX Forum Certified™ seal of approval. 

"WiMAX coverage is here now and is the catalyst in the global marketplace to deliver 4G broadband Internet access to countries that don't want to wait," said Ron Resnick, president and chairman of the WiMAX Forum. "These new deployment numbers reveal the mobile Internet WiMAX ecosystem has achieved strong growth and will continue to satisfy the market demand to deliver high-speed broadband services in 2009. Certified products in the 3.5 GHz band will now give more operators access to the equipment and devices needed to deliver mobile broadband services." 
With more than 430 million POPS already covered by WiMAX services, and new spectrum licenses anticipated to be allocated in countries such as Brazil and India, WiMAX Forum expects to see accelerated growth of WiMAX's global footprint in 2009. And, the ecosystem can expect to see continued subscriber growth as consumers and enterprises recognize the availability of WiMAX as a high-speed low-cost alternative to other Internet technologies. 
During a teleconference today, Intel highlighted the WiMAX Forum findings, as well as additional global WiMAX news and momentum. 

"After several years in development, 2008 was the year that WiMAX became a global reality," said Sean Maloney, executive vice president, Intel. "In both emerging markets and mature countries, companies and governments are deploying 4G WiMAX networks to help bridge the digital divide and bring affordable, super-fast mobile broadband to their citizens. As countries look to accelerate broadband in 2009 to address economic recovery, WiMAX is ready - it's the right technology at the right time. There is no need to wait - WiMAX is a reality today." 

WiMAX Forum Certifies First 3.5 GHz Products 
Signaling continued WiMAX momentum, the WiMAX Forum today announced that Samsung and ZTE Corporation received the WiMAX Forum Certified seal of approval for products for the 3.5 GHz spectrum band. This milestone also marks the first of many certified products to come out of the Telecommunications Technology Association (TTA) lab in Korea, one of six global WiMAX Forum Designated Certifcation Laboratories (WFDCL). 

Samsung's 3.5GHz base station, the U-RAS Flexible, is a new addition to Samsung's WiMAX Forum Certified products in 2.3GHz and 2.5GHz bands. This base station is now being deployed for Lithuania's first WiMAX commercial service. U-RAS Flexible is separated into two parts, including the digital unit and remote radio head. The optic interface between digital unit and remote radio head minimizes cable loss. Its powerful RF output effectively covers macro network areas. It adopts Multiple-Input-Multiple-Output (MIMO) technology and is ready for Beamforming, ensuring consistent quality service for years to come. 

ZTE's 9100+R9100 base stations also achieved certification. These add a new frequency band to ZTE's resume, which already includes WiMAX Forum Certified products in the 2.6 GHz and 2.3 GHz bands. ZTE B9100+R9100 are distributed base station systems developed on MicroTCA hardware platform equipped with features such as easy upgrade path, compact design, and low total cost of ownership (TCO). It supports advanced MIMO technology, which enhances the signal transmission quality of single base station. ZTE's most recent products were certified at the Taiwan WFDCL Bureau Veritas ADT. 

More than 50 Mobile WiMAX Certified products achieved certification in 2008. Currently, more than 35 WiMAX Forum member companies manufacture WiMAX base stations, 30 companies provide PC Cards, USB modems, MIDs, and other personal devices, 25 companies produce chipsets and reference designs, and six of the top seven global device manufacturers develop WiMAX products. The WiMAX Forum estimates that by 2011 there will be more than 1,000 Mobile WiMAX Forum Certified™ products found throughout the world.

Source article, http://wimaxforum.org/node/644 

Mobile numbering system and UID(unique Identification Number) - Indian Telecom

By desitelecom on August 22, 2009 11:04 PM | No Comments | No TrackBacks
Indian mobile telecommunication companies growth over the past two years have been really commendable. Double digit growth results were observed in most of them. Present customer base has reached more than 44 crores. In just 12 years Airtel has achieved about 40 million mobile customer base. In the past two months reliance communication GSM division has added about 1.1 million customers. It is expected than indian mobile customer base will cross 70 crore mark much ahead of previously planned 2030. 
A new problem has cropped up now, existing 10 digit mobile number scheme will get exhausted. DOT is in full swing to work on next level, 11 or 12 digit mobile numbering system is unavoidable. TRAI has been doing feasibility study and workout plans for the same. UPA governments agenda of creating UID (Unique identification number) also in full swing. Having a common numbering for UID and mobile number is something DOT should think of, As per industry sources work is in progress.
one IP address to everyone, and hence your identity is your voip number is another interesting option for UID. Since the whole world is working towards IPV6, Indian government UID project can play a lead role. IP address can act as a place identifier too.
Vehement leader like nandhan nilekani must be interested to implement something common for Mobile numbering and UID. Social security number system has been a big flop in india, even legacy government system took so long to implement. Now the project is almost dropped. UID is expected to bring in a new revolution with the way citizens are identified in india.

In summary, number choices to UID are many like IPV6, Mobile number, combination of both. Very eager to see the implementation stage of it.

 

Telecom companies go Socialmedia way

By desitelecom on August 18, 2009 10:52 AM | No Comments | No TrackBacks

Ideal tool for online brand management "SOCIAL MEDIA" gained traction among telecom companies. More and more companies and organization opened up an exclusive websites for social media itself. Companies understand the potential of Twitter, Facebook, Book marking sites. They just dont work on user aggregation called crowd sourcing, also on Online branding.

In today's world of information overload, there is a fundamental paradigm shift going on. As people try to sift through the vast array of news around them, they are moving away from placing their trust solely in "traditional media" and are migrating toward content created by online communities such as Wikipedia, YouTube, Facebook, MySpace, LinkedIn, digg, the blogosphere, etc. This shift has many people asking how they can tap
into this new form of media and the large and influential audiences that power it. Social media marketing is an ideal tool for marketing in a broad range of industries, but nowhere is it more relevant than in the technology-driven, early adopter environment of the telecom industry. Leaders in the telecom sector succeed and thrive based on how innovative they are--not just in the technologies, applications and services they produce, but also in the tools they use to communicate that innovation to the world.  


Many businesses that sell their products solely to other businesses hesitate to get involved in social media because they don't understand the value that it can bring to their marketing  trategies. However, online business communities can enhance a company's marketing  strategy by providing a more focused audience that is interested in what you have to offer. In the highly interactive, tech-savvy B2B telecom sector, it is critical for marketers to fully  engage with the online communities and networks that exist if they want their products and services to be perceived as innovative and relevant. Companies are catching on. A 2007 report by Forrester6 found that nearly 40 percent of B2B marketers surveyed used blogs, social  networks, or user-generated content in their efforts. Social media makes sense for B2B companies because their business is all about relationships.


While B2C companies are usually broadcasting their message to large, relatively anonymous groups of people that they have no prior relationship with, in most B2B situations, the  company knows exactly who their customers and prospective customers are. Social media gives them a channel to have conversations that they'd like to have one-on-one with every customer and prospect but just aren't able to. B2B firms can use social media platforms as an innovation tool to help them bring better products and services to a market interested in buying them. It is also important to use social media as a listening tool to gather intelligence by discovering where your customers are looking online and where they are going on the Internet to find out information about you.

Very recently Wimax forum has launched a new social media site called WiMaxtimes.

Continue reading Telecom companies go Socialmedia way.
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