Ideal
tool for online brand management "SOCIAL MEDIA" gained traction among
telecom companies. More and more companies and organization opened up an
exclusive websites for social media itself. Companies understand the potential
of Twitter, Facebook, Book marking sites. They just dont work on user
aggregation called crowd sourcing, also on Online branding.
In today's world of information overload, there is a fundamental paradigm shift
going on. As people try to sift through the vast array of news around them,
they are moving away from placing their trust solely in "traditional
media" and are migrating toward content created by online communities such
as Wikipedia, YouTube, Facebook, MySpace, LinkedIn, digg, the blogosphere, etc.
This shift has many people asking how they can tap
into this new form of media and the large and influential audiences that power
it. Social media marketing is an ideal tool for marketing in a broad range of
industries, but nowhere is it more relevant than in the technology-driven,
early adopter environment of the telecom industry. Leaders in the telecom
sector succeed and thrive based on how innovative they are--not just in the
technologies, applications and services they produce, but also in the tools they
use to communicate that innovation to the world.
Many businesses that sell their products solely to other businesses hesitate to
get involved in social media because they don't understand the value that it
can bring to their marketing trategies. However, online business
communities can enhance a company's marketing strategy by providing a
more focused audience that is interested in what you have to offer. In the
highly interactive, tech-savvy B2B telecom sector, it is critical for marketers
to fully engage with the online communities and networks that exist if
they want their products and services to be perceived as innovative and
relevant. Companies are catching on. A 2007 report by Forrester6 found that
nearly 40 percent of B2B marketers surveyed used blogs, social networks,
or user-generated content in their efforts. Social media makes sense for B2B
companies because their business is all about relationships.
While B2C companies are usually broadcasting their message to large, relatively
anonymous groups of people that they have no prior relationship with, in most
B2B situations, the company knows exactly who their customers and
prospective customers are. Social media gives them a channel to have
conversations that they'd like to have one-on-one with every customer and
prospect but just aren't able to. B2B firms can use social media platforms as
an innovation tool to help them bring better products and services to a market
interested in buying them. It is also important to use social media as a
listening tool to gather intelligence by discovering where your customers are
looking online and where they are going on the Internet to find out information
about you.
Very recently Wimax forum has launched a new social media site called WiMaxtimes.
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